The Soft Life Philosophy
Soft Life Aesthetic is rooted in the belief that spaces should feel as good as they look. Founded by Britne Broadnax, the brand blends intentional design, thoughtful styling, and calm visual direction to create environments that feel balanced, elevated, and effortless.
Each project begins with understanding — how you live, how you move, and how you want your space to support your everyday life. From defining the vision to refining the details, every choice is made with care, purpose, and softness in mind.
This is not about trends or perfection. It’s about alignment, ease, and creating spaces that allow you to breathe.
Welcome to the soft life.
Begin Your Soft Life
Whether you’re seeking clarity, creative direction, or a fully styled space, each project begins with intention.
Use the form below to share a bit about your space, your vision, and what you’re hoping to create. You’ll be contacted to discuss next steps and determine the best Soft Life service for your needs.